Description

Rent Sony Alpha A7M4 Camera in Chandigarh, Mohali, Zirakpur, Kharar, Panchkula, Ludhiana and Punjab Areas

Name: Sony Alpha ILCE-7M4 Full-Frame Mirrorless Camera Body - Gadget Rental India
Price: 2000.00 INR
Availability: InStock

A brand-new imaging experience

A brand-new imaging experience

Photo of a photographer and a videographer, each shooting with the α7 IV

Flagship-quality still and movie imaging

Left: photo of a person holding the α7 IV and a smartphone in order to share still photos or movies immediately after shooting; Right: photo of a person live-streaming with the α7 IV

Share the moment as it happens

Newly developed 33‑MP¹ full-frame back-illuminated CMOS image sensor

Delivering outstanding performance and excellent image quality in both stills and movies, the α7 IV’s new 33.0 megapixel¹ Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity, low noise, and highly accurate colour reproduction.

Photo of the BIONZ XR image-processing engine

Flagship-level image processing with BIONZ XR™

The α7 IV uses the latest image processor to offer greatly enhanced performance, with improved image quality and colour reproduction. Fast processing speeds facilitate comfortable continuous shooting as well as responsive operation while performing data transfers.

Still photography without compromise

Photo of a photographer looking through the viewfinder while shooting still photos

Still photography without compromise

Higher resolution, better colour reproduction

The new 33MP¹ image sensor and processing engine raise the bar for image quality

In addition to boasting a larger pixel count and higher resolution than the α7 III, the α7 IV and its powerful Exmor R sensor represent a significant evolution of Sony’s original image technology, for improvements that go beyond mere numbers. Experience new levels of colour gradation and detail rendering as well as soft, natural-looking human skin textures.

A sample image illustrating low noise in a dimly lit setting

Beautiful images with reduced noise

Building on the capabilities of the back-illuminated image sensor, the BIONZ XR engine reveals even higher subjective resolution combined with exquisite detail and texture even in medium and high sensitivity ranges. Impressively low levels of noise are achieved throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies).

A sample photo with varying levels of brightness, showing the camera's wide dynamic range

Wide, 15-stop² dynamic range

Taking advantage of the camera’s full dynamic range of 15 stops², the α7 IV uses image data from the sensor’s 33.0 megapixels¹ to render remarkably delicate detail in landscapes and scenery. This stunning image quality is based on Sony’s unrivalled experience at the front lines of both still-image and movie creation.

Four images showing four different colour tones, each made using the Creative Look feature

Quickly set the visual mood with ten Creative Look presets

A selection of ten Creative Look presets and eight parameters can quickly craft a mood for your still images, movies, and live streams. And since no post-editing is needed, you can share your vision immediately after shooting.

A photo with beautiful 10-bit colour depth

10-bit HEIF³ still-image format for smooth gradations

Along with conventional RAW and JPEG, you can choose the HEIF (High Efficiency Image File) format for still-image capture. Smooth 10-bit colour depth provides realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential.

5-axis optical image stabilisation

Up to 5.5-step⁴ shutter-speed compensation from the in-body stabilisation unit

The α7 IV’s high-precision stabilization unit and gyro sensors work together with image-stabilization algorithms to achieve up to 5.5 steps³ of shutter-speed compensation, to maximize the high-resolution performance of the camera’s 33.0‑MP¹ image sensor.

Illustration showing 5-axis image stabilisation

A sample photo shot with a flash unit where the main subject's face has an appropriate exposure level

Sony’s flash units coordinate with the camera’s face-detection system

Sony’s latest flash units communicate fully with the α7 IV, leveraging its powerful face detection capabilities to adjust exposure to produce natural-looking skin tones⁵. Precise white balance synchronisation and P-TTL metering, at up to the ‘Hi’ level of continuous-burst speeds, reliably expose even fast-moving subjects with quick lighting changes, for unmatched dependability and creative possibilities.

Photo of an external flash unit attached to the camera

External control of flash units

For greater convenience during shoots, compatible flash and radio wireless commander units connected to the α7 IV can now be controlled directly from the camera interface.

Reliable autofocus, impressive speed

A photo where autofocus enables clear focus on a person engaged in high-speed sporting activities

Reliable autofocus, impressive speed

A photo of a person engaging in a fast-moving sport, superimposed with AF points covering almost the entire image area

Fast Hybrid AF, evolved

The Fast Hybrid AF system, combining phase-detection AF and contrast-detection AF, has evolved even further to achieve greater speed, accuracy, and tracking performance. With Sony’s 4D FOCUS, a wide, dense AF area covers roughly 94% of the image area for both stills and movies with 759¹ phase-detection AF points.

Ten continuous-shot images of a person engaging in a fast-moving sports activity

10-frames-per-second² continuous shooting with fast buffer release

Both the mechanical and electronic shutters allow you to shoot more than 800 frames ³& at up to 10 fps² with AF/AE tracking, thanks to the α7 IV’s high-capacity buffer memory, speedy BIONZ XR processor, and improved memory card writing speed.

Sony’s smart AI-based Real-time Tracking⁴ and Real-time Eye AF

Sony’s unique subject recognition algorithm uses colour, pattern (brightness), and subject distance (depth) data to rapidly process spatial information in real time. AI is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Just select the subject to track, then leave it to the camera.

A photo illustrating the use of Real-time Tracking, with an AF frame showing focus on a fast-moving subject

Improved Real-time Eye AF

Keeping the targeted eye in focus so you can concentrate on composition

The high speed of the latest image-processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.

A photo illustrating the use of Real-time Eye AF, with an AF frame showing focus on the subject's eye

Pet photos made easy

Fast, accurate focus for difficult animal shots⁵

By setting the camera’s subject detection type to “Animal” in advance, you can automatically detect and track an animal’s eyes⁴, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved, with reliable tracking and accurate focus even when the animal’s face is upside down.

A photo illustrating the use of Real-time Eye AF for animals, with focus on the subject dog's eye

Real-time Eye AF for birds⁵

Bird-eye detection supported for both still shots and movies

For the first time in the α series, bird-eye detection is available in movies as well as still shots – simply preset the subject to “bird”. The camera’s astonishing speed and precision allow automatic tracking of a specific bird⁵, whether it’s perched somewhere or in flight, keeping the eye in steady focus despite any fast and unpredictable movements.

Movie imagery, moving ever forward

Photo of a video creator shooting with in-camera Active Mode image stabilisation, with no equipment other than the camera

Movie imagery, moving ever forward

A portrait of a woman shot in high resolution at 4K 60p

4K 60p¹ movies with smooth, natural-looking capture

It is now possible to record movies at up to 4K 60p¹ with full pixel readout and without binning, taking advantage of the α7 IV’s brand-new image sensor and wide dynamic range for smooth images of fast-moving subjects.

An illustration showing how 7K oversampling is used to generate 4K movies

7K² oversampling for beautifully expressive, richly detailed images

When recording 4K³ movies at up to 30p, full-frame 7K oversampling is possible, resulting in high-resolution, highly detailed 4K³. Select the mode that best suits your purpose, and let the camera deliver.

A portrait of a woman showing the beautiful colour reproduction of 10-bit 4:2:2 recording

Next-level image quality with 10-bit 4:2:2 recording

Make in-camera recordings with the amazing richness of 10-bit depth and 4:2:2 colour sampling, with either Long GOP or All-Intra frame encoding, for far greater flexibility in image grading, post-processing, and compositing.

Left: an Illustration of HEVC/H.265, dividing complex part of the clip into finer segments to process data; Right: an Illustration of AVC/H.264, equally dividing the entire video imagery to process data

All-Intra encoding supported in addition to Long GOP

All-Intra⁴ recording encodes every frame independently, at bitrates of up to 600Mbps⁵, capturing complex motion more accurately and allowing more efficient editing workflows.

[1] All-Intra (All-I) [2] Long GOP [3] Group of Pictures

Superior quality and smaller file sizes with XAVC HS⁶

The XAVC HS⁶ recording format uses HEVC/H.265 encoding to achieve twice the compression efficiency of AVC/H.264 encoding, for superior image quality and smaller, space-saving file sizes.

Choose your look, for more expressive movies

Support for S-Cinetone™, Creative Look and S-Log3

The S-Cinetone colour matrix, based on technology acquired through development of CineAlta cameras such as the VENICE, produces an impressive look with beautiful skin tones without post-editing. The Creative Look presets create other interesting visual moods in-camera, or you can use S-Log3 gamma to access the camera’s full dynamic range (15+ stops⁷) for smoother post-production workflows.